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Google Ads Management Services

I plan, build and run your Google Ads from the same map of searches as your SEO, so your ads and your pages answer the same buyers. Every lead and sale is traced back to the search behind it. You work with me directly, and you own the account.

Book a free call See how ads and SEO connect

Tracking fixed in week 1, before any budget change. The free call covers your ad account too.

  • 6+ years of experience
  • 30+ clients served
  • Completed Koray's Topical Authority course

Signs your Google Ads need work

  • You spend every month and can't say which keywords bring customers.
  • Reports show clicks and impressions, but not leads or calls.
  • Many of the searches you pay for have nothing to do with what you sell.
  • Performance Max spends money and you can't see where.
  • Ads keep getting disapproved and nobody explains why.
  • Every ad sends people to your homepage.
  • Your SEO and your paid search are run by people who never talk.

One query map for ads and SEO

Ads and SEO answer the same searches, so I plan both from one source: your topical map, the list of topics and questions your buyers search, grouped by intent. Ads bring buyers this week while organic rankings grow. Once a page ranks well, I check whether its ads are still worth paying for, and move budget to searches you don't own yet.

  • Search pattern (for example, service plus city)

    What it decides in SEO
    A section of pages
    What it decides in Google Ads
    An ad group with its own copy and landing page

  • The intent behind the pattern

    What it decides in SEO
    What the page leads with
    What it decides in Google Ads
    The ad's message, call to action and bid. A price search gets a price-range page, an urgent search gets a phone number

  • Where a topic ends

    What it decides in SEO
    What the page leaves to other pages
    What it decides in Google Ads
    Negative keywords. A storage business blocks searches for sheds

  • Searches that convert

    What it decides in SEO
    Which page to build or rewrite next
    What it decides in Google Ads
    Where budget goes next

Which campaign does which job

  • Search

    Its job
    Catches people typing a specific need. The most control and the clearest data
    What it needs
    The base of most accounts

  • Performance Max

    Its job
    Runs across Search, Shopping, YouTube, Display and Maps
    What it needs
    Strong conversion data, brand exclusions and checked assets, or it takes credit for searches you'd get anyway

  • Shopping

    Its job
    Shows products with image and price from your Merchant Center feed
    What it needs
    Clean product titles and attributes, because they decide which searches match

  • Local Services Ads

    Its job
    Sits above other ads where Google offers it for your category and country. You pay per lead, not per click
    What it needs
    Google verification and reviews, which overlap with local SEO

Tracking you can trust before any spend

Smart bidding learns from what you count, so wrong counts teach it wrong lessons. Tracking is fixed first, in four layers.

  • Conversion tags
    Forms, bookings and purchases, set up through Tag Manager, with GA4 key events for analysis
  • Enhanced conversions
    Sends hashed first-party data, such as an email, so conversions still match when cookies are missing
  • Call tracking
    Calls from ads and from the website, with a minimum length so accidental calls don't count
  • Offline conversions
    Booked jobs, signed clients or paid orders from your CRM, credited to the original click, so bidding values real customers over time-wasters

Consent Mode respects visitors' choices where privacy law requires it.

How ad data feeds your SEO

Every month I sort the searches that triggered your ads into three groups:

  1. Converting searches with no page

    Candidates for a new SEO page.

  2. Converting searches with a weak page

    Candidates for a rewrite.

  3. Wasted searches

    New negative keywords, and a check on whether your site blurs two topics.

The same report shows details buyers ask about that competitors ignore, such as access hours, size limits or how a consultation works. Those go onto the page.

Ads that land on real pages

Ads point to the strong, linked pages of your site, not thin copies made only for ads. One good page helps both: Google judges organic relevance and the ads landing page experience on the same things, relevance, clarity and usefulness. For a short offer or a strict A/B test, I use a separate page set to noindex, so it never competes with your organic page.

What you receive

DeliverableFormatWhy it matters
Account and tracking auditLoom video and Google Doc

Where spend leaks and tracking breaks.

Campaign structure planGoogle Sheet

Ad groups mapped to search patterns, landing pages and match types.

Conversion tracking setupGA4 and Tag Manager

Forms, calls and purchases, with enhanced conversions.

Ad copy and assetsGoogle Sheet, then live in the account

Checked against policy.

Negative keyword listsShared across campaigns
Search-terms-to-SEO reportMonthly Google Sheet

Pages to build or strengthen.

Performance dashboardLooker Studio

Spend, leads, cost per lead and revenue.

Policy and certification checklistGoogle Doc

What you can advertise and what certification you need.

How it works, step by step

  1. Audit and access

    Days 1 to 3

    I review the account, tracking and landing pages. You give access to Google Ads, GA4, Tag Manager, and Merchant Center if you sell online.

  2. Tracking first

    Week 1

    Conversion tracking is fixed or built, including lead stages from your CRM, before any budget change.

  3. Structure from the query map

    Weeks 1 to 2

    Campaigns, ad groups and negatives built from the SEO research, with landing pages agreed with you.

  4. Build and policy check

    Week 2

    Copy, assets and feeds are checked against policy, and you approve before launch.

  5. Launch and learning

    Weeks 3 to 6

    Daily checks on search terms, budgets and disapprovals.

  6. Improve and feed SEO

    Monthly

    Pruning, ad and page tests, and converting searches passed to the content plan.

Ways to work together

Option 1

Account rebuild

For accounts with wasted spend or broken tracking.

Full audit, tracking rebuild, a new structure from the query map, and four weeks of management after launch.

Option 2

Monthly management

For campaigns running alongside SEO.

Search-term mining and negatives, ad and landing page tests, a monthly report with SEO recommendations, and direct email access.

Option 3

Setup for your team

For in-house marketers.

Campaign build, conversion tracking, a recorded walkthrough of the account and two review calls after launch.

Is Google Ads right for you?

A good fit if you

  • run a local service where a call turns into a job
  • sell online with a clean product feed and known margins
  • invest in SEO and need revenue meanwhile
  • share CRM or sales data
  • advertise in a regulated field that needs careful setup

Not a good fit if you

  • sell products Google prohibits
  • want campaigns you set once and forget
  • judge ads on clicks instead of leads or sales
  • have no landing pages or tracking and no plan to add them

Google Ads questions

Do Google Ads improve my organic rankings?

No. The two systems are separate. But ad data shows quickly which pages to build, and ads make your brand familiar.

Should I bid on my own brand name?

Often yes, if competitors bid on it. If they don't, brand ads may pay for visits you'd get anyway. Auction insights and a short pause test decide.

Can you take over my existing account?

Yes, and it's better than starting fresh. You keep the conversion history and audiences. I audit, fix tracking, then change the structure.

Who owns the account and the data?

You do. I work through manager access you can remove at any time, and the setup is documented for whoever comes next.

What happens if an ad is disapproved?

It stops until it's fixed. I read the reason in Policy Manager, fix the cause and request a review, or appeal if the decision looks wrong.

Do you apply Google's automatic recommendations?

Most are switched off after review. Useful fixes, like a broken tag or a missing asset, are kept. Anything that broadens matching or raises budgets is judged case by case.

Do Local Services Ads charge per click?

No, per lead. I review leads regularly and flag invalid ones for credit where Google allows it.

Can it work on a small budget?

Yes, if it's focused on the highest-intent searches, the areas you serve and the hours you can answer. One well-run campaign beats five weak ones.

Find out where your ad budget is leaking.

Book a free 30-minute call. We go through your site and your ad account together, and I show you the 3 fixes that matter most.

Book a free call
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